I like ideas that feel Haute Couture – a little bit too crazy to be worn on the street – and ideas that feel simple, clever and cool - like a prêt-à-porter piece.
CONTENT CREATION
PRODUCT LAUNCH
TAG Heuer
_ Sailing’s natural affinity with motorsports and its relentless passion for precision and speed inspires this signature TAG Heuer Carrera "Skipper". A daring tribute to the TAG Heuer sailing heritage conveyed through a distinctive colour scheme. Resolutely iconic.
From the initial concept to the final delivery of the assets and overall creative project management, including moodboards, on set shooting, post production follow up and presentation to the stakeholders.
PRODUCT LAUNCH
TAG Heuer
_ Inspired by the original Monaco blue dial, the TAG Heuer Monaco is an absolute technical gem. Integrating for the first time an intricately skeletonised dial showcasing bold colours, it is the quintessential square-shaped watchmaking icon. The key creative objective was to highlight the design and function of the LumiNova dial, whilst revealing this unique Skeleton case. The visuals and film incorporate a series of neons, often combined in an artistic constellation, providing a vivid background to the timepiece whilst conveying the speed and dynamics of modern racing.
From the initial concept to the final delivery of the assets and overall creative project management, including talents search, on set shooting, post production and presentation to the stakeholders.
GLOBAL CAMPAIGN
L’OCCITANE GROUP
_ For the launch of the new Hair Care Campaign, L’Occitane wanted to demonstrate its uncompromising botanical expertise, by offering both efficiency and plant-based actives encapsulated in one dreamy-smelling hair care range. We create products that threat your hair and care for the planet. The next natural step was going solid: using the same perfect natural ingredients’ blends to answer each specific need, we’ve crafted three of our 5 essential oils products into solid shampoos.
From concept to final delivery and overall art direction across digital and offline worldwide of Hero and Hygiene contents.
DIGITAL
JAEGER-LECOULTRE
_ Timeless in its face surrounded by its three emblematic gadroons, the Reverso has been enchanting both men and women with an eye for beauty since its creation. From its outset it was equally envisioned for women’s wrists. Often androgynous, it knows how to show off its femininity in jewelled models or affirm its masculinity by pronounced complexities and aesthetics.
Christmas Holiday Season
Reverso Celebration
Oversee on-set art direction, design and development of moving contents, graphics and font treatments for all digital medias.
PRODUCT LAUNCH
JAEGER-LECOULTRE
_ In the heart of the Swiss Jura, the Vallée de Joux embraces a serene and calm atmosphere through its forests and mountains. The sky’s purity reveals its most profound mysteries, making it the ideal place for astrologers to study the astral phenomenon. The new Master Grande Tradition Calibre 945 harnesses more than a century and a half of accumulated expertise. This masterpiece of mechanical engineering incorporates two of the most romantic yet technically challenging complications in horology – a minute repeater and a celestial vault.
_The Master Control collection frees itself of accessories to focus on the essential. It shows itself just the way it is. Grandly elegant.
Master Control Chronograph Calendar
_ Jaeger-LeCoultre drew upon its great historic mastery of ultra thin calibres to develop a new timepiece directly inspired by the celebrated 1907 ‘Couteau’ (couteau is French for knife) pocket watch. A refined dress watch that blends tradition and modernity in a manner perfectly suited to both The King’s Man and to contemporary style.
Master Ultra Thin Kingsman Knife Limited edition of 100 pieces
Concept, content creation and oversee art direction.
BRAND LAUNCH
WEDO/ PROFESSIONAL
_ weDo/ was created by a small group of people united by a common passion for Sustainability. The team joined forces with professional experts, hairdressers and everyday activists to best bring to life the ambition of the brand: making an impact and driving Positive Change together.
Creation of the global image strategy, visual identity and creations of the main assets for the brand to launch across digital and press.
PUBLISHING
LILETTE’S KITCHEN
_ The passing down of knowledge and skills from one generation to another is always a wonderful thing. Lilette Ebrahimkhan has taken this to another level with Lilette’s Kitchen, originally a birthday gift for her daughter, Tayvanie, but now available to all. Lilette gained the inspiration for these dishes from her own parents – a Mauritian mother and Southern Indian father – and rediscovered the tastes and smells of her childhood through experimentation in her own kitchen. The result is a perfect blend of culture, expressed through food, along with a generous dollop of the most important ingredient of all: love.
Creative direction from the Art & Design to the press run. Production and collaboration with various talents.
TVC
SCHWEPPES JAPAN
_ Schweppes TVC officially launched on Tuesday, 3/8. The new theme of this years campaign is “Fruit Seduction”, as the rich flavours of the grape and a steamy adult relationship seamlessly mix into play. Both the TVC and the product have revamped their look & feel resulting in a brand new Schweppes Grape Sparkling.
Concept for Ogilvy & Mather Japan - Tokyo
